I was watching "Lost" yesterday, and an ad from Johnson & Johnson came on. It was advertising a lotion that I believe was originally marketed for babies.
The new take on the product appears to be that if us moms think our babies are soft, cuddly and good-smelling, then all we have to do is use the lotion for ourselves to feel just as nice!
I cannot think of a bigger turn-off to a husband than if upon getting a whiff of your wife, you instantly think of your baby. That ranks right up there with the usage of his mother's perfume as a "don't want to go there."
Perhaps they should change the marketing strategy to promote it as a product to definitively let your spouse know that tonight will not be his lucky night.